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R&L CARRIERS VIDEOS

SUMMARY

At R&L Carriers, I was responsible for creating animations and videos for a majority of the social media accounts of their owned properties. These would include Big Bear Mountain, Shopping on Sanibel and the World Equestrian Center. Making these videos and graphics taught me a great deal about social media brand marketing and SEO optimization.

TOOLS

  • Adobe Premiere

  • Adobe After Effects

  • Adobe Photoshop

  • Adobe Audition

  • Adobe Illustrator

HOMETOWN SHOWCASE

R&L Carriers uses the HomeTown Showcase to tour the regional high school districts and teach the importance of the logistics field. They utilize this unique knowledge to eventually bring on interns and hire future logistics professionals. And I was told after its completion, this promotional video helped R&L Carriers increase their intern applications that year significantly. I served as the sole videographer and editor for this video.

SANTA'S LOGISTICAL JOURNEY

This animation was requested during Christmas as a recreation of one of the company's most well received infographics, where they calculate the logistics of Santa's worldwide delivery of presents. I broke down the original infographic into numerous scenes and used a few online assets to speed up the editing process. I served as the sole creator of this video.

WHAT IF TRUCKS STOPPED MOVING?

This animation was another recreation of one of the company's most well received infographics, where they hypothesize the impacts on the world if all truckers stopped immediately. Again, the infographic was broken up into specific scenes and the voiceover was provided by my manager at the time. I served as the sole animator and editor of this video.

FIRST PLACE APARTMENT UNIT 3

First Place Apartments in downtown Dayton was one of the many properties owned by R&L, and when they were having trouble renting their Unit 3s, I suggested creating a marketing video to promote on their social media. After it was approved and the finished video was uploaded to social media, the property manager was able to add tenants to all five units within 3 months. I served as the sole creator of this video.

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